Oemar Seno Adji, a law firm operating in Jakarta, Capital City of Indonesia, was established and formed diligently through experience by a world renowned figure in the field of law and academia: Prof. Oemar Seno Adji, SH. A greatly honored figure referred as “a walking encyclopedia of law”. Oemar Seno Adji operates as a hereditary entity, now under leadership and management of Indriyanto Seno Adji
This project was created in order to communicate the core elements of Corporate Identity, Brand, and Mission Statement of both the founder and the son. Using projected imageries of an envelope, a stamp, and a scale as three symbols of justice and equality. The usage of color in black evokes a definite image meaning an existence of strength, conviction, discipline, and sophistication, then with a surrounding domination of white and gray as a counter-balance, also symbolizing justice and purity. The typography accentuates a visual double entendre of a firm and professional communication in its intended usage.